Bring your characters to life with our fully managed AI toy stack

We can be your AI layer—or your full toy team. FriendWorks handles hardware, software, platform, hosting, voice, and personality training, and can also take on toy design and manufacturing when you need end‑to‑end.

Built for brand safety, parent trust, and global scale.

As Featured In

For 🎬 IP holders, 🧸 toy makers, and
🧠 brand teams

Use FriendWorks as your AI layer — or hand us the whole stack from concept to manufacturing.

Plug us into the toys you already build

AI stack

AI stack

Hardware, software, platform, and hosting
Drop in on‑device modules, safe voice, personality training, and managed serving. Your teams keep building; we power the AI.

Or let us handle everything from character to shelf

Full‑stack

Full‑stack

From idea to AI toy in kids’ hands
We take on toy design, AI hardware, voice + character training, platform, and manufacturing support so your world shows up as a living, talking product.

One platform for every AI toy you ship

The FriendWorks Platform

Train personalities and voices, enforce safety, manage content, and ship updates from one place. FriendWorks connects your characters, toys, and teams so every product stays on‑brand, compliant, and easy to operate.

FriendWorks does the hard work in a really simple way

All of your AI toy hardware, software, and platform handled from one trusted partner.

Plug & Play

Drop‑in AI stack for the toys you already ship.

Use our hardware modules, firmware, voice, and hosting with your existing designs. Your teams stay focused on product and manufacturing—FriendWorks powers the AI layer.

Plug & Play

Drop‑in AI stack for the toys you already ship.

Use our hardware modules, firmware, voice, and hosting with your existing designs. Your teams stay focused on product and manufacturing—FriendWorks powers the AI layer.

Plug & Play

Drop‑in AI stack for the toys you already ship.

Use our hardware modules, firmware, voice, and hosting with your existing designs. Your teams stay focused on product and manufacturing—FriendWorks powers the AI layer.

Lightning Fast

Go from idea to working AI toy in weeks.

Reference hardware, pre‑tuned voice models, and a ready‑to‑use platform mean pilots in ≤12 weeks, not long R&D cycles. Iterate quickly, then scale with confidence.

Lightning Fast

Go from idea to working AI toy in weeks.

Reference hardware, pre‑tuned voice models, and a ready‑to‑use platform mean pilots in ≤12 weeks, not long R&D cycles. Iterate quickly, then scale with confidence.

Lightning Fast

Go from idea to working AI toy in weeks.

Reference hardware, pre‑tuned voice models, and a ready‑to‑use platform mean pilots in ≤12 weeks, not long R&D cycles. Iterate quickly, then scale with confidence.

Safe & On‑Brand

AI toys your legal and brand teams can trust.

Character‑aware personalities trained on your bible, with COPPA‑ready safeguards, regional controls, and audit logs. Every interaction stays on‑brand, age‑appropriate, and reviewable.

Safe & On‑Brand

AI toys your legal and brand teams can trust.

Character‑aware personalities trained on your bible, with COPPA‑ready safeguards, regional controls, and audit logs. Every interaction stays on‑brand, age‑appropriate, and reviewable.

Safe & On‑Brand

AI toys your legal and brand teams can trust.

Character‑aware personalities trained on your bible, with COPPA‑ready safeguards, regional controls, and audit logs. Every interaction stays on‑brand, age‑appropriate, and reviewable.

We use production‑ready AI infrastructure to power safe, on‑brand play experiences for IP holders and toy companies.

Transforming How IP Becomes Play

FriendWorks’ impact at a glance for IP holders and toy companies.

Launch Speed:

≤ 12 weeks

From first workshop to playable AI toy pilots using FriendWorks hardware, software, and platform — without spinning up a new internal team.

Launch Speed:

≤ 12 weeks

From first workshop to playable AI toy pilots using FriendWorks hardware, software, and platform — without spinning up a new internal team.

Launch Speed:

≤ 12 weeks

From first workshop to playable AI toy pilots using FriendWorks hardware, software, and platform — without spinning up a new internal team.

On‑Brand Interactions

99.9%

Character dialogue that passes automated and editorial checks, keeping every interaction on‑brand, age‑appropriate, and safe for kids.

On‑Brand Interactions

99.9%

Character dialogue that passes automated and editorial checks, keeping every interaction on‑brand, age‑appropriate, and safe for kids.

On‑Brand Interactions

99.9%

Character dialogue that passes automated and editorial checks, keeping every interaction on‑brand, age‑appropriate, and safe for kids.

Always‑On Platform

99.95% uptime

Managed voice, hosting, and updates so your AI toys feel alive in every living room, not just in the demo lab.

Always‑On Platform

99.95% uptime

Managed voice, hosting, and updates so your AI toys feel alive in every living room, not just in the demo lab.

Always‑On Platform

99.95% uptime

Managed voice, hosting, and updates so your AI toys feel alive in every living room, not just in the demo lab.

What Our Partners Are Saying

Leading IP holders and toy companies rely on FriendWorks as their AI toy partner.

100+

IP and toy concepts evaluated with partners—from first AI demo to retail‑ready products on shelf.

“We didn’t want to build an AI and hardware team just to ship one toy line. FriendWorks sits between our storytellers and our manufacturers and turns ideas into safe, on‑brand products — way faster than we could have done in‑house.”
Mitchell Hashimoto

@mtchlhshmt

Choose the Plan That Fits Your Needs

Whether you’re just starting out or looking to expand your capabilities, our plans provide the perfect solution for your needs.

Free

Ideal for testing and evaluation or small-scale deployments.

$0.00

Up to 250 credits per month

Essential features

Essential features

Essential features

Free

Ideal for testing and evaluation or small-scale deployments.

$0.00

Up to 250 credits per month

Essential features

Essential features

Essential features

Free

Ideal for testing and evaluation or small-scale deployments.

$0.00

Up to 250 credits per month

Essential features

Essential features

Essential features

Basic

Perfect for small teams looking to enhance their operations.

$24.99

1000 creditsper month

Essential features

Basic support options

Community resources

Basic

Perfect for small teams looking to enhance their operations.

$24.99

1000 creditsper month

Essential features

Basic support options

Community resources

Basic

Perfect for small teams looking to enhance their operations.

$24.99

1000 creditsper month

Essential features

Basic support options

Community resources

Pro

Designed for larger teams and advanced projects.

$49.00

Unlimited creditsper month

Full access to all features

Dedicated support

Custom resources

Pro

Designed for larger teams and advanced projects.

$49.00

Unlimited creditsper month

Full access to all features

Dedicated support

Custom resources

Pro

Designed for larger teams and advanced projects.

$49.00

Unlimited creditsper month

Full access to all features

Dedicated support

Custom resources

Bringing beloved characters to life as intelligent, safe AI toys.

Stay in the FriendWorks loop

Get early access to product updates, case studies, and partnership opportunities for AI‑native toys.

© 2025. All rights reserved. FriendWorks, Inc.

Bringing beloved characters to life as intelligent, safe AI toys.

Stay in the FriendWorks loop

Get early access to product updates, case studies, and partnership opportunities for AI‑native toys.

© 2025. All rights reserved. FriendWorks, Inc.

Bringing beloved characters to life as intelligent, safe AI toys.

Stay in the FriendWorks loop

Get early access to product updates, case studies, and partnership opportunities for AI‑native toys.

© 2025. All rights reserved. FriendWorks, Inc.